dozens of municipal billboards replaced by artworks
Launching the project Black Box
Black Box is an independent initiative seeking to seize the public sphere with a plethora of contemporary images. In its framework we invite both viewer and maker on a joint journey in which art steps out of the sheltered and exclusive museal space and goes out to the street.
For ten days dozens of municipal billboards will be taken over by artists’ artworks. This is a joint venture to take over the commercial space, change the manufacturer’s messages through what could be read as a “commercial break”. The new images scattered throughout the city will create new autonomies: unexpected enclaves that challenge and break the routine of movement through the urban space. The project’s title “Black Box” is derived from the terminology of the black box as a conscious place in which there is a disruption between what the senses perceive and a person’s behavioral conduct. It is the intermediate space between input and output defined as an inaccessible area, one that the events taking place inside which remain mysterious and vague. The consideration of the same frontier was also the source of inspiration for the collection of images featured in the exhibition.
This year the exhibition will focus on site specific works in an attempt to create de-automatization, and thus liberate the habitual manner of perception.
Among the participating artists: Rami Maymon, Assaf Shaham, Jennifer Abessira, Haim Deuel Luski, Sharon Fadida.
Project initiators and curators: Asaf Cohen Izek mizrahi
Co-curators: Natalie Levin Moran Gutman
Supported by the Visual Art Department, Culture and Arts Department of Jerusalem Municipality, The Jerusalem Foundation, Mifal HaPais Foundation and Manofim.